Yahoo! announces it is teaming up with Facebook to essentially recapture Yahoo news that’s shared by users within the Facebook community… with the new Facebar.

Consumers of Yahoo News have been sharing information and links via Facebook for years. So the integration just formalizes activity that has been happening organically. The difference is the addition of a feedback loop, where Yahoo! users will then see the Yahoo news and related activity — that has been shared by their friends in Facebook — on their Yahoo! pages.

The good news… unlike Facebook changes, which are imposed, the Yahoo! Facebar will be optional and require linking to your Facebook page.

Will the advent of the Yahoo! Facebar finally lead to success in the king of content’s determination to become more social?

The announcement was made at the F8 Developer Conference hosted by Facebook, where Facebook announce significant and as always controversial changes to the their platform, turning it into what looks and feels like Storify on steroids.

 

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