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Aug/11

PR and Marketing: Don’t forget the basics while chasing the social media train

by Sherbeam under Brand, Marketing, Public Relations, Social Media

PR and Marketing are often used interchangeably. While they are related and overlap, they are two different disciplines.

So… this post was inspired by a party I went to last night to celebrate an author / friend’s third publishing deal. Congratulations to Andrew Lam! You can check him out at www.redroom.com/author/andrew-q-lam

I had the opportunity to chat with a very creative artist / musician / accountant who posed the question, “What is the difference between PR and marketing?”

I have to admit, I found it quite refreshing! With all the fuss around social media, I just don’t get that question any more. So here’s is a quick refresher for those of you who’ve wondered the same.

The basics of PR and Marketing

On PR…

From a strategic standpoint, the focus of PR, aka public relations, is on creating sentiment, awareness, and understanding about a product, service or issue. It is generally used, in part, to influence what an audience knows or understands.

More concretely, PR tactics include activities which:

Generate news
Create ‘buzz’
Position
Reinforce the brand

(continue reading…)

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Jul/11

Twitter: A Journalist’s “Best Friend” When Used Wisely

by Sherbeam under Brand, Marketing, Social Media, Toolbox

Are you on Twitter? As a journalist, freelance writer or editor, Twitter is the place to be. It has become like a toll-free, express lane for news. That said,it can also be a time suck if used without a strategy and purpose.

For those needing a refresher: The ‘microblogging’ tool allows users to communicate in 140 characters. It’s like texting, but instead of connecting with people in your phone book, users have access to the millions of people around the Internet. It has been one of the most widely used news and social media tools, in the world!

Whether you have been using Twitter for some time, or are preparing to send out your first tweet, there are a few things you want think about, which are just as basic and important as the Who, What, When, Where and Why of traditional journalism.

Following are a few slides from a presentation I conducted this Spring in Chicago to give you something to think about when using Twitter (and related management tools like TweetDeck, Twitterrific and HootSuite) more efficiently and with a purpose.

Twitter: A Journalist’s Best Tool

View more presentations from Sherbeam Wright.